Led the development of a commercial property sales and marketing brand for a new homes division, creating the visual identity, brand strategy, and customer experience framework. Designed and produced a wide range of digital and print marketing assets, including sales collateral, signage, templates, and a comprehensive brand toolkit. Partnered with agencies on website development and supported brand rollout and governance, ensuring a consistent and engaging experience across all channels.
Designed a luxury residential property brand concept for a proposed apartment development in Sutton Coldfield, creating a distinctive visual identity inspired by the heritage and natural beauty of Sutton Park. Developed the brand’s look and feel, logo, colour palette, and marketing assets, using rich green tones and premium gold accents to reflect both nature and luxury living. The identity drew on local historical references, including the park’s deer and royal associations, to create a sophisticated and aspirational brand aligned with the vision for a prestigious new homes development.
Designed and illustrated an educational activity workbook for a fire safety initiative, aimed at engaging children aged 4 to 7 through interactive learning. Created original mixed-media illustrations, developed activity content, refined copy, and designed the overall layout to ensure the workbook was both accessible and engaging for young audiences. Managed print production and supplier coordination to deliver a high-quality resource suitable for large-scale distribution across schools and community programmes.
Designed a marketing brochure and supporting digital assets for a private rental housing development targeted at young professionals and key workers. Created a distinctive site identity, art-directed photography, and developed a visually engaging brochure that showcased the properties and lifestyle offering. In parallel, produced visual assets and UI concepts for a tenant app, helping residents manage bills, maintenance requests, and property information. The project delivered a cohesive, modern brand experience across both print and digital touchpoints, enhancing engagement and supporting property marketing objectives.
Designed and produced regular community newsletters and newspaper-style publications, creating engaging editorial layouts that communicated local news, resident stories, community initiatives, and organisational updates. Worked closely with the editor to shape content, manage article layouts, edit and optimise imagery, and ensure a clear, accessible reading experience. Oversaw the full production process from design through to print-ready artwork and distribution, delivering consistent, high-quality publications that strengthened community engagement and kept residents informed.
Led a customer service brand refresh to redefine the customer promise and strengthen the customer experience across the business. Developed the brand messaging, visual identity, and engagement framework, creating comprehensive brand guidelines, templates, and assets for use across print and digital channels. Designed a bespoke icon library and UI house style to ensure consistency across digital platforms, while modernising the logo and aligning all touchpoints with the parent brand to deliver a cohesive and recognisable customer-focused identity.
Created the visual identity and campaign framework for a six-year corporate strategy programme, designed to engage both internal and external audiences around a shared vision for the future. Developed the campaign look and feel, bespoke iconography, and supporting design system, which was rolled out across reports, presentations, social media, display graphics, and communications materials. The creative approach placed customers at the heart of the strategy, using accessible storytelling and vibrant, people-focused visuals to communicate key priorities around social value, community investment, innovation, sustainability, and organisational culture.
Created the visual identity and campaign materials for Happy, Healthy Starts, a partnership between Orbit and the Child Poverty Action Group (CPAG) focused on tackling child poverty through practical, evidence-based solutions. Developed a distinctive campaign brand and produced a wide range of communications assets, including reports, event materials, presentations, exhibition graphics, invitations, and social media content. Working alongside researchers, policymakers, and stakeholders, the campaign used authentic photography and impactful storytelling to engage key audiences and support policy influence. The project was shortlisted for Campaign of the Year at the UK Housing Awards, recognising its effectiveness in driving awareness and social impact.
Created a milestone campaign celebrating the delivery of 40,000 homes and the organisation’s 50th anniversary. Developed a suite of event and campaign materials, including bespoke print collateral, branded merchandise, display graphics, and a custom die-cut information pack that told the organisation’s story and achievements. Designed a heritage-inspired exhibition experience featuring timeline displays and campaign messaging, helping engage stakeholders, MPs, partners, and local communities at a high-profile commemorative event.
Designed the visual reporting framework for the organisation’s annual business plan and corporate reporting suite. Developed a vibrant, housing-focused creative concept that combined brand storytelling with clear communication, using bespoke infographics, illustrations, and data visualisation to bring key priorities, performance, and achievements to life. The design system was applied consistently across multiple print and digital reports, creating an engaging and accessible experience for both internal and external audiences.
Created a visual identity for a new organisational values programme, designed to engage a diverse workforce and bring the company’s culture to life. Developed a bold and accessible design system featuring custom iconography, typography, and graphic assets that could be used across both physical and digital environments. The identity was rolled out through internal communications, presentations, workplace graphics, and office refurbishment concepts, creating a consistent and engaging employee experience while remaining closely aligned with the parent brand.
Created product marketing campaigns for homes available through outright sale and shared ownership, developing compelling creative concepts designed to drive awareness and enquiries. Conducted audience and market research to inform messaging, visual identity, and campaign strategy, producing PPC advertisements, digital assets, and supporting marketing materials. Combined engaging design with clear, customer-focused copywriting to showcase key product benefits and maximise campaign performance across multiple channels.
